The Founder
Boruch "Meyer" Greenbaum
Boruch “Meyer” Greenbaum is the founder of Business of Soul. A businessman, investor, and communal leader, he established the institution to give enduring form to a philosophy he did not invent, but to which he has long felt accountable.
He regards Business of Soul as a body of work held in trust—a philosophy larger than himself, entrusted to his care but never belonging to him.
What this will become
A fuller account of his life, his work, the institutions he has built, the people he has partnered with, and the principles by which he has tried to live — offered here rather than as a personal brand.
In the meantime
The clearest introduction to Boruch “Meyer” Greenbaum is the Foundation, because it is the work by which he hopes to be remembered.